🤠 Rhinestone Joins Roster as Official Non-Alcoholic Beer Sponsor of the 2025 Million Dollar Breakaway
Bold New Arizona Non-Alcoholic Beer Brand ‘Built for the Ride’ Takes Center Stage at Women’s Breakaway Roping Competition
DATE POSTPONEMENT NOTICE: Please note the event originally scheduled for November 24–30, 2025, has been postponed due to EHV-1 health and safety concerns. The event will now take place on December 15–21, 2025.
SCOTTSDALE, Ariz. (NOVEMBER 17, 2025) – Rhinestone, the Arizona-born line of alcohol-free brews built for the ones who want to go harder, longer, and wake up ready to do it again, is proud to announce its sponsorship of the 2025 Million Dollar Breakaway at WestWorld of Scottsdale, taking place December 15 – 21, 2025.
As the premier event spotlighting the elite women of breakaway roping, the Million Dollar Breakaway brings grit, speed, and unmatched talent to the rodeo’s center stage – a natural pairing for Rhinestone, a brand that brings Western grit to a modern lifestyle with cold-crafted brews that are light, approachable and “built for the ride.”
“This is more than a rodeo sponsorship for Rhinestone, it’s a celebration of Western culture and a lifestyle that’s all about staying in the saddle, keeping the energy alive, and waking up ready to ride again,” said Rhinestone founder Dustin Johnson. “Like the elite female athletes revolutionizing the rodeo world, Rhinestone is setting a new standard for NA beers with an energy and swagger that redefining today’s social drinking culture.”
Throughout the action-packed week of competition, music, and camaraderie, Rhinestone will sample its full lineup of alcohol-free brews, serve ice-cold product to fans, and supply the elite female ropers with a fridge-ready partner for long days, late nights, and early mornings back in the saddle.
“An event like this simply wouldn’t be possible without support from partners who believe in the strength and future of the sport,” said Million Dollar Breakaway organizers. “Rhinestone shares our commitment to showcasing these remarkable athletes and building unforgettable experiences for fans.”
Rhinestone’s involvement underscores its commitment to showing up where the energy starts – in the arenas and in the stands after dark. This partnership supports and elevates the growing field of women’s breakaway roping, one of the fastest-rising disciplines in Western sport.
As Rhinestone continues to its reach across Arizona, the Million Dollar Breakaway sponsorship and activation mark another step in bringing the brand’s “made for the ride” spirit to life – one cold can at a time.
Designed for the “drinking crowd” who still want to feel good enough to do it again tomorrow, Rhinestone is redefining what social drinking looks like. Each of Rhinestone’s four styles – Original, Mexican Lime, Desert Grapefruit and Blood Orange – are cold-crafted, alcohol-free brews with 0.0% ABV, 5 calories, zero carbs and gluten-free.
About Rhinestone
Rhinestone is a bold new line of alcohol-free brews built to stand out as an alternative to traditional NA beers. Founded in Arizona in 2025, Rhinestone brings Western grit to a modern lifestyle with cold-crafted brews that allow you to ‘drink all night and ride at dawn.’ Crafted for people who like to drink, but want the freedom to pace themselves and still feel good the next day, Rhinestone delivers the flavor, energy and swagger of a beer – without the alcohol.
Rhinestone is currently available in four styles – Original, Mexican Lime, Blood Orange, and Desert Grapefruit. The company, founded by entrepreneur and Arizona native Dustin Johnson, is expanding distribution locally and regionally, and building toward national growth. For more information, visit drinkrhinestone.com.