Born in the High Desert

Rhinestone was born in Scottsdale, Arizona, the brainchild of founder Dustin Johnson. A night owl who loves a good tequila, he started to realize his hangovers were hitting a little harder than they used to. When his buddy stopped drinking and started bringing around non-alcoholic beers, Dustin gave them a shot but found most of them fell flat – funky taste, too many calories, too heavy, and no swagger.

Grab a Rhinestone, Let's Get Western

So, he set out to make something that was more his style. After a year of R&D and more than 5,000 prototypes poured at tailgates, yard hangs, and dive bars across Arizona, Rhinestone was born – a crisp, easy-drinking, alcohol-free brew with flavor, grit, and a lot of attitude.

At 0.0% ABV, 5 calories, 0 carbs, and gluten-free, Rhinestone Extra Lights are built for the beer drinkers, cocktailers, and the California sober. Or as Dustin likes to say, “We’re a hand-filler for the rowdy crowd – we just want everyone to feel good enough to do it again tomorrow.”

  • I don't like that, it tastes like a light beer with lime in it and I hate beer.

    Patties First Ave Lounge
  • It makes so much sense, like yeah, I need something to help me pace while I'm out drinking.

    Cornish Pasty Customer
  • Damn this tastes good! You had me at chaser, In betweener - say no more.

    DJ's Saloon Customer
  • We're replacing the soda water and sprite in some cocktails - it offers a fresher taste and it's also better than having all that sugar.

    Los Dos Molinos